http://www.businessweek.com/articles/2013-09-20/apple-ceo-tim-cooks-complete-interview-with-bloomberg-businessweek
2013.09.20
"Some people see innovation as change, but we have never really seen it like that. It's making hings better."
"every detail has been thought through"
Last question : What is Apple's mission?
- To make the very best products in the world that really deeply enrich people's lives.
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